How to create Customer Segments on Konigle?

How to create Customer Segments on Konigle?

Creating customer segments is made very easy on Konigle's CRM system.

Filter for Customers to include

1. Select the website you wish to edit and go to Customers.

2. Filter for customers you wish to include in the segment.

Create customer segment

1. Create a new segment based on the filtered criteria.

2. Give the new customer segment a name and description before creating.

Check created customer segments

1. You can find and edit all of your created customer segments in the same place as well.

Here's a video tutorial on how to create customer segments:

Frequently Asked Questions (FAQs)

What is an example of a customer segment?

Your customers can be segmented based on your marketing efforts. For example, you can create segments for budget-conscious customers, sending them information on any sales and promotions on your website.

What should customer segments be based on?

Customer segments should be based on actionable insights that help you understand your customers and guide your business decisions. Here are the key criteria:

  • Demographics: Age, income, location
  • Psychographics: Values, interests, lifestyles
  • Behavioral: Purchase history, app use
  • Needs-Based: Problems or goals
  • Value-Based: Price sensitivity

Author

Wen Lin Poh

Digital Gardener

A part-time digital nomad who cultivates a vibrant digital garden on Konigle at thebrainatomy.com. When I'm not exploring new places or tending to my digital blooms, you can find me sharing insights and fostering connections online.