How to add a Google Tag to your website?

How to add a Google Tag to your website?

Obtain your GTM ID

1. Create an account with Google Tag Manager.

2. Copy your GTM ID.

Google Tag Manager Workspace

Add a Google Tag to Konigle

1. Select the website you wish to edit and go to site settings.

2. Then, click on Tracking and key in your Google tag manager ID (starting with GTM-). Save to finalise.

Adding a GTM ID

3. Go back to your GTM workspace to verify your site after adding the GTM ID.

Verify site on GTM

Here's a video guide on how to add Google Tag Manager to your website:

Frequently Asked Questions (FAQs)

What is Google Tag Manager do?

Google Tag Manager is a tag management system (TMS) that helps you install, manage, and update website code snippets ("tags") for things like analytics, marketing, and conversions, all without touching your website code itself. It's like a remote control for your website's tracking and data collection.

What should I track with Google Tag Manager?

The things you track with Google Tag Manager depend on your goals.

  • Website interactions: Button clicks, form submissions, file downloads, scroll depth, video views.
  • Conversions: Signups, purchases, downloads, leads generated.
  • User engagement: Time spent on site, page views, bounce rate.
  • Marketing campaign performance: Click-through rates, impressions, and conversions from specific ads.

Is Google Tag Manager free?

Yes, Google Tag Manager is free to use.


Wen Lin Poh

Digital Gardener

A part-time digital nomad who cultivates a vibrant digital garden on Konigle at When I'm not exploring new places or tending to my digital blooms, you can find me sharing insights and fostering connections online.